We lend our expertise to managers and executives in strategically incorporating usability strategies into organizational and development plans. We perform organizational studies and provide recommendations on how interface development and interactive technologies can most effectively be deployed within an organization or a company. We focus on defining ways in which alternative interfaces and interactive technologies can lead to higher user productivity.

We also take into account and analyze the information and cultural contexts of an organization. For example, poor usability will likely result from deploying an interactive application that emphasizes collaboration in a business where competition is rewarded.